Browsing Management by Author "Amelia, Kirana"
Now showing items 1-1 of 1
-
Analisis variabel perceived herd behavior, subjective norms, peer communication, emotional support, dan parasocial interaction terhadap intention to purchase in social commerce pada pelanggan Tokopedia di Surabaya - Analysis of variables perceived herd behavior, subjective norms, peer communication, emotional support, and parasocial interaction on intention to purchase in social commerce on Tokopedia customers in Surabaya
Amelia, Kirana (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-11-05)Saat ini, perdagangan online menjadi sebuah fenomena dalam ekonomi sebuah negara, hal tersebut diharapkan dapat memberikan dampak positif untuk mensejahterakan pemerataan ekonomi secara digital di Indonesia. Tokopedia ...