Browsing Management by Author "FAUSTINA"
Now showing items 1-1 of 1
-
ANALISIS PENGARUH COUNTRY-OF-ORIGIN IMAGE, PRODUCT KNOWLEDGE, PRODUCT INVOLVEMENT TERHADAP CUSTOMER PURCHASE DECISION DENGAN PRODUCT INVOLVEMENT SEBAGAI VARIABELMODERATING PADA PRODUK YOSHINOYA JAPANESE RESTAURANT DI SURABAYA
FAUSTINA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-13)The development of food industry continues increasing worldwide. This situation used by various manufacturers to take advantage of this business opportunities to open food business. Fast food business is very popular ...