Browsing Management by Author "INDRA, AKHIRNA JULVIAN"
Now showing items 1-2 of 2
-
ANALISIS PENGARUH VARIABEL STORE NOVELTY, STORE DESIGN PLEASURE DAN RETAIL PRICE TERHADAP BRAND LOYALTY MELALUI CUSTOMER SATISFACTION PADA STORE CHARLES & KEITH DI SURABAYA
INDRA, AKHIRNA JULVIAN (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-08)Fashion industry is currently growing rapidly along with the times, this of course, the impact of competitive competition in the fashion industry market. It is undeniable that Indonesians tend to prefer foreign-made ... -
PENGARUH PRODUCT-SELF CONGRUITY DAN PRODUCT RELIABILITY TERHADAP BRAND LOYALTY MELALUI PRODUCT ATTACHMENT DAN PRODUCT IRREPLACEABILITY PADA PRODUK COACH DI SURABAYA
INDRA, AKHIRNA JULVIAN (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-12)Industri fashion saat ini berkembang dengan pesat seiring dengan perkembangan zaman, hal ini tentu saja berdampak semakin kompetitifnya persaingan dalam pasar industri fashion. Sebuah hal yang tidak dapat dipungkiri, bahwa ...