Browsing Management by Author "JIEWANTO, ANGELA"
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ANALYSIS OF ANTECEDENTS OF PURCHASE INTENTION TOWARDS A TRADITIONAL INDONESIAN STORE: A CASE STUDY OF BARATA PASARAYA SURABAYA
JIEWANTO, ANGELA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)The growth of modern minimarket in Indonesia is growing rapidly, such as Alfamart, Indomaret, Alfa Express, Circle K, and others. Behind the increasing number of minimarket in Surabaya, there are some local minimarkets ...