Browsing Management by Author "TJANDRADJAJA, SALLY JUANITA"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS DAN PERCEIVED QUALITY PADA KONSUMEN APARTEMEN THE VIA & VUE DI SURABAYA
TJANDRADJAJA, SALLY JUANITA (Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Apartemen The Via & Vue menerapkan experiential marketing dengan menawarkan bahwa apartemen sebagai gaya hidup; one stop living, convenience, comfortable, dan secure. Apartemen The Via & Vue mampu menarik perhatian masyarakat ...