Browsing Management by Author "TJUGITO, JASON"
Now showing items 1-1 of 1
-
FACTORS INFLUENCING BRAND IMAGE AND CONSUMER BUYING BEHAVIOR OF PIPE AND BARREL SURABAYA
TJUGITO, JASON (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)Pipe and Barrel is one of the most visited restaurant or café in Surabaya, therefore it is important for the restaurant to consider every aspect of Consumer Buying Behavior of the restaurant. In so doing, the researcher ...