Browsing Management by Subject "Advertising"
Now showing items 1-4 of 4
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Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ... -
ANALISIS PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK PADA MEREK MOLTO 5 IN 1 DI SIDOARJO
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-10)Molto 5 in 1 is the latest revolutionary product from Molto with benefits 5 products in 1 package for long lasting fragrance. Molto achievements as Top Brand from 2009 until 2013 during a row. Many emerging Moto 5 in 1 ... -
Analisis Pengaruh Knowledge, Brand Ambassador Religiosity, Subjective Norm, Product Quality dan Advertising terhadap Repurchase Intention melalui Attitudes towards Halal Cosmetic Products Pelanggan Kosmetik Wardah di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2020-01-08)Beauty has always been a favorite of every woman to be more charming and confident. In fact, each region has a different understanding and standard of beauty. To look beautiful, many ways can be done by women. One of them ... -
ANALYSING FACTORS INFLUENCING STUDENTS' COLLEGE CHOICE DECISION IN SURABAYA IN THE FORM OF SOCIAL MEDIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-03)Nowadays education has become a necessity for people. It is a right and obligation that must be carried out by every human being as it helps someone to develop himself and have a good character that contributes success ...