Browsing Management by Subject "e-Commerce"
Now showing items 1-2 of 2
-
Analisi pengaruh dimensi online covenience terhadap customer satisfaction dan behavioral intention pelanggan Tokopedia di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-12-18)Perkembangan teknologi di era globalisasi saat ini telah mengalami peningkatan yang begitu cepat dan pesat. Perkembangan teknologi telah mempengaruhi gaya hidup individu ke arah yang lebih modern dengan mengikuti perkembangan ... -
The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ...