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Now showing items 31-39 of 39
PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA KONSUMEN LENDING DI PT. BPR ARMINDO KENCANA DI MALANG
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-06-19)
Di tengah persaingan yang semakin ketat antara lembaga-lembaga penyedia jasa keuangan, konsumen lending memiliki banyak pilihan antara memilih jasa keuangan dari bank-bank umum, BPR, koperasi, maupun lembaga keuangan ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION MELALUI SOCIAL MEDIA MARKETING PRODUK FROZEN YOGURT SOUR SALLY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-24)
THE RELATIONSHIP OF GLOBAL OPENNESS, CONSUMER ETHNOCENTRISM, AND PRODUCT JUDGMENT TOWARD INDONESIAN YOUTH’S WILLINGNESS TO BUY MORE OF MODERN JAMU
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-02)
As the world changing into era globalization, Indonesia needs some preparation to protect their local product. Jamu as one of Indonesian products needs to be conserved. Thus, this encouraged the researcher to identify the ...
“Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Desain Fitur dan Enjoyment terhadap e-Retention Melalui e- Kepuasan Pada Pengguna Kaskus.co.id”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
This study aimed to find out how the " Influence of Perceived Ease of Use, Perceived Usefulness, desingn features and enjoyment to e-Retention Through e-Satisfaction on Kaskus.co.id consumer " in Surabaya .
The samples ...
PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI MEDIASI EXPERIENTIAL VALUE PADA PIZZA HUT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)
Recent trends in the restaurant industry are not only focusing on the
quality of food served but also to the dining experience provided by the
consumption process. This experience represents customer experience which ...
PENGARUH EXPERIENTIAL MARKETING DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA STARBUCKS DI SURABAYA
(2013-05-27)
Minum kopi sudah menjadi suatu gaya hidup dalam masyarakat. Bertambahnya gerai-gerai coffee house di Surabaya menandakan banyaknya peluang usaha di bisnis tersebut. Bukan hanya pemain lama seperti Starbucks, tetapi banyak ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN COFFEE TOFFEE JATIM EXPO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-01-01)
Due to expansion of globalization, foods and beverage business still listed as
the highest growth and will continue to evolve. Along the development era, the
lifestyle change, people start looking for a new atmosphere ...
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This study is to find out the effect of olfactory, approach behavior, and
experiential marketing toward purchase intention on Downy consumer that live in
Surabaya.
Sample that use in this study is Downy consumer that ...
PENGEMBANGAN INNOVATIVE SKILL MELALUI KEPEMIMPINAN PERUBAHAN ORGANIZATIONAL CULTURE DAN COLLABORATION BEHAVIOUR (Action Research: PT PETROJAYA BORAL PLASTERBOARD)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-12-18)
The vision and mission of an organization created as a goal to be achieved
in every company in the business and anticipate the behaviour of the global
economy, particularly the increasingly fierce market competition in ...