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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK MANGO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
Each company is required to be ready to face the business competition
getting tougher by the day. To be able to create and retain customers, the company
must be able to determine the right strategy.
This study aimed to ...
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)
The dynamic growth of internet facility and growing number of internet
users in Indonesia constantly boost the online shopping culture within the country.
The sellers of apparel products slowly shift to online shop. The ...
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
This study aims to investigate the effects of store image and service quality on
brand image and purchase intention for a Value Plus private label brand
Hypermart in Surabaya.
The sample in this study consisted of one ...
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE TOWARDS BRAND PERSONALITY AND INTENTION TO PURCHASE ZARA PRODUCTS IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)
Companies all over the world are exploring foreign markets for business
expansion. With globalization, consumers are presented with a greater array of
product choices. Potential product selection includes a higher ...
ANALISIS PENGARUH SOCIAL MEDIA COMMUNICATION TERHADAP CONSUMER BEHAVIOUR MELALUI CONSUMER MINDSET KERIPIK MAICIH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)
Teknologi yang semakin maju membawa banyak orang semakin menemukan cara baru kemungkinan untuk berkomunikas, terutama yang ditawarkan oleh internet. Melalui internet cara berkomunikasi individu, organisasi dan seluruh ...