Now showing items 1-10 of 168
ANALISIS PENGARUH QUALITY, PRICE LEVEL, PRICE FAIRNESS, POSITIVE EMOTIONS, DAN SYMBOLIC DIMENSION TERHADAP CUSTOMER SATISFACTION DAN PADA AKHIRNYA REPURCHASE INTENTION PELANGGAN TRANSMART HYPERMARKET DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)
The growth of the Indonesian retail industry has slowed due to several things, such as the economic conditions of the lower middle class and the shifting consumption patterns to leisure (culinary, traveling, and ...
ANALYSIS OF THE BEST ALTERNATIVE STRATEGY TO DEVELOP SMALL MEDIUM ENTERPRISES IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-20)
The first goal of the United Nations’ 17 Sustainable Development Goals in the 2030 Agenda is to end poverty in all its forms everywhere, and the poverty rate in Indonesia was 9.66% in September 2018. The poverty issue in ...
Analisis Promotion Activites Terhadap Customer Loyalty Melalui Perceived Quality, Customer Experience, dan Customer Satisfaction Pada Pengguna Vivo Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)
The rapid development of technology has made community activities easier. One of the fastest growing technologies is smartphones. One of the smartphone manufacturers in Indonesia is VIVO. VIVO is a global smartphone m ...
Review: Determinant of customer - company identification of starbucks in indonesia
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-29)
ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)
Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ...
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science and Business Research Network, 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of income resulting in the shifting of lifestyle from low to middle and upper class. This change causes the buying behavior of the society ...
ANALISIS PENGARUH PRODUCT QUALITY, BRAND IMAGE DAN PRICE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA KONSUMEN ZARA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-02)
In the beginning, fashion was created due to the desire of women to look attractive. Fashion can be created because of the desire of one artist who wants to sketch clothes that can fulfill the desire of the people of his ...
Analysis of the Effect of Cognitive and Affection Variables in Forming Internet Banking Actual Usage in Indonesia
The rapid development of information technology has provided many benefits to society in their life. The development of information technology provides convenience and practicality of doing things. It is very useful and ...
ANALISIS PENGARUH SALESPERSON TRUSTWORTHINESS, STORE ENNVIRONMENT, STORE ASSORTMENT, DAN STORE COMMUNICATION TERHADAP PERCEIVED VALUE DAN STORE LOYALTY MELALUI TRUST PADA PELANGGAN TRANSMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-02)
The retail industry continues to experience changes every year and there are always new challenges that must be faced by companies in this competitive industry. Since 2017, many large retail companies have gone bankrupt ...