Search
Now showing items 1-4 of 4
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
FACTORS AFFECTING CUSTOMERS’ INTENTION TO PURCHASE THE STARBUCKS’ TUMBLER ATGALAXY MALL, SURABAYA
(2014-11-18)
One of the important environmental issues is global warming and its impact to everyday living. With this kind of condition, many companies made a product or a program that could attract people to be more concerned of the ...
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)
The development of the growing fashion industry also experienced in
Indonesia. It is also used by local producers to create a brand in the fashion field.
Therefore, this study was conducted to analyze the effect of ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION PRODUK CHARLES & KEITH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-10)
Every company is required to be ready to face the business competition is getting tougher by the day. To be able to create and retain customers, the company must be able to determine the right strategy.
This study aimed ...