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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
ANALYSIS OF CUSTOMER LOYALTY INFLUENCING FACTORS BASED ON CUSTOMER TYPES ON AQUA BOTTLED WATER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)
Having a sustainable competitive advantage is important for a company to survive in the current business environment. Customer loyalty is viewed as one of the main tools to create sustainable competitive advantage. This ...
THE EFFECT OF PERCEIVED RISK, PERCEIVED QUALITY AND PERCEIVED VALUE TOWARD CUSTOMER PURCHASE DECISION AT UD HASIL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
UD Hasil is one of many small medium enterprise bicycle stores that open in Surabaya. UD Hasil offers many various products of bicycles, baby walkers, electric car toys for childern which all imported from China.
The aim ...
ANALISIS PENGARUH PRODUCT IMAGE, WORD OF MOUTH, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH LOKAL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
Indonesia is a rich country and turn Indonesia into an agrarian country, where the majority of Indonesia's population earns a meager living as a fruit farmer. One of the results is the fruit plantation in Indonesia.
This ...
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK CHEERS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
This thesis is made to understand the impact of product packaging, product quality and word of mouth toward purchase decision of cheers in Surabaya
The sample that is being used in thesis is the consumer that has ever ...