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PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)
The development of the growing fashion industry also has an effect in
Indonesia. It is also used by celebrities in Indonesia to build their business,
especially in the fashion industry. In addition celebrity using their ...
ANALISIS PENGARUH INOVASI PRODUK, HARGA, WORD OF MOUTH, PERLUASAN MEREK TERHADAP KEPUTUSAN PEMBELIAN RICHEESE FACTORY FAST FOOD DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
The development of food industry still be one of the most rapid growth in Indonesia. In 2011, the food industries has grown up to 7% and in 2012 grow up to 8% . In the metropolitan town that are supported with the rapid ...