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THE INFLUENCE OF CUSTOMER TRUST TO CUSTOMER LOYALTY TO REPURCHASE INTENTION OF ULTRA MILK IN SURABAYA WITH PERCEIVED CSR AS MODERATING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
Slow growth, overcapacity, and intense competition between each players in the market make customer retention as primary target for most firms. Retaining existing customer means to make customers trust into loyalty to ...