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The influence of brand awareness, brand image and brand credibility to purchase intention on cosmetic brand Viva cosmetics products in Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-01-15)
The development of the globalization era is increasingly complex and has a major impact on the business growth. Strong brands are assets that can provide added value to companies and consumers. The important role that brand ...
Strategy of emina cosmetic product to increase purchase intention in Indonesia
(International Journal of Research and Analytical Reviews, 2020-11-01)
In these years, the growth of Indonesian local cosmetic company is getting higher. Many local cosmetics companies that
triumphed in the Indonesian market outperformed cosmetic products from abroad. One brand of local ...
Analisis pengaruh attractiveness, expertise dan trustworthiness terhadap purchase intention melalui brand satisfaction, brand image, dan brand trust pada produk scarlett di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-10-14)
Industri fashion mengalami perkembangan yang pesat khususnya industri kecantikan. berbagai merek produk kosmetik banyak ditemukan di pasaran dengan berbagai varian produk dan variasi harga. Banyaknya pilihan produk kosmetik ...