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ANALISIS CONSUMER’S BUYING BEHAVIOR PADA TOKO TRADISIONAL MELALUI SERVQUAL, KEPERCAYAAN DAN EMOTIONAL BRANDING (STUDI KASUS PADA TOKO TULUS HARAPAN SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)
The presence of modern retail's growing lead threatened to existence of
traditional stores in Surabaya. However, it is evident that there are still many traditional
stores are able to survive amid the phenomenon, with ...