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THE INFLUENCES OF SERVICE QUALITY TOWARD PERCEIVED VALUE AND STUDENT SATISFACTION WHICH AFFECT LOYALTY AND WORD-OF-MOUTH (WOM)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2010-01-01)
The literature reveals that higher institutions are becoming more aware of
the importance of Service Quality. This research study examines how service
quality influences perceived value and student satisfaction in affecting ...