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The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)
This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ...
ANALISIS PENGARUH UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) TERHADAP INTENTION TO REUSE DAN REUSE BEHAVIOR PADA PENGGUNA OVO DI SURABAYA
(2020-01-16)
Nowadays the development of information technology is so rapid making
community activities increasingly facilitated. One of the technologies that most plays
a role in this convenience is fintech. One of the companies ...
Turnitin: Pengaruh consumption value terhadap niat beli dengan wom sebagai variabel moderating
(LPPM UPH Kampus Surabaya, 2020-11-09)
One of the creative industries which have great potential to develop is the water hyacinth handicraft industry.
Unfortunately, water hyacinth handicraft industry has not been widely hailed by others, eventhoug it is capable ...
Reviewer 1: Comprehensive feasibilty study for business development : study case for pt. Indo Mitra Niaga
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-12-16)
Analisis pengaruh access quality, venue quality, contest quality terhadap intention to return melalui satisfaction pada pengunjung kepo market di Suarabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-11-11)
Perubahan gaya hidup konsumtif terlihat pada generasi modern yang disebut generasi milenial. Di-era ini, teknologi digital mulai masuk ke segala penjuru kehidupan. Di Surabaya generasi milenial memiliki suatu kegemaran ...
Turnitin: The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)
Analisis pengaruh environment, frontline personnel, moments of truth, product offerings terhadap customer loyalty melalui customer experience quality dan relationship quality pada nasabah Nobu Bank di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-12)
Dunia manufaktur dan jasa mengalami perkembangan yang sangat cepat dari tahun ke tahun. Dalam persaingan yang semakin ketat dan banyaknya saingan dalam dunia jasa, mendorong kepada setiap penyedia jasa untuk lebih berinovasi. ...
Analisis Pengaruh Customer Brand Identification, Self-Congruity, Service Value, Brand Involvement Terhadap Brand Loyalty Melalui Brand Satifaction Konsumen Starbuck Coffee di Galaxy Mall
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-11-03)
Industri kopi di Indonesia memiliki peluang yang sangat besar dengan semakin meningkat target pasar luar negeri dan domestik, namun hal ini harus di dukung dengan ketersediaan pasok kopi untuk memenuhi dalam kebutuhan pasar ...
Analisis Pengaruh Utilitarian Quality dan Hedonic Quality Terhadap Online Trust, Online Commitment dan Online Satisfaction yang Membentuk Online Loyalty pada Pengguna Aplikasi BCA Mobile di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-08-27)
Perkembangan zaman yang semakin maju membuat perkembangan pada layanan digital khususnya pada sektor perbankan semakin berkembang secara pesat dan menciptakan peluang bagi perusahaan banking di Indonesia. Hal ini turut ...
Analisis pengaruh salesPpople, enviroment, assortment dan promotion terhadap satisfaction, value for money dan loyalty intention pada pelanggan Hartono Elektronika di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-14)
Industri Ritel merupakan industri yang strategis dalam kontribusinya terhadap perekonomian di Indonesia. Dalam konteks global, potensi pasar ritel Indonesia tergolong cukup besar. Selain itu, di lihat dari sisi pengeluaran, ...