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Now showing items 11-20 of 27
The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia
(Journal of Marketing and Consumer Research, 2018-01-01)
Banking is one of industry that is currently growing rapidly and of course with the development of
information technology is a great opportunity for players in this industry. This great opportunity can be used to
further ...
Creative Ways to create Loyalty for Millenials through Bazaar in Indonesia
(TEST Engineering & Management, 2020-02-28)
Short-term events are called festivals. These events are important for the world of tourism (Chang, 2006). The bazaar has recently become a trendy event and is starting to attract attention. We also know that markets like ...
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)
The higher education in Indonesia is divided into two groups, which are
Public Universities and Private Universities. The Public Universities are managed
by the Research, Technology, and Higher Education Minister of ...
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
(Journal of Marketing and Consumer Research, 2018-01-01)
ABSTRACT
At a time when competition is getting tighter and financial difficulties, the company is very interested in
consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the ...
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science and Business Research Network, 2019-07-04)
The higher education in Indonesia is divided into two groups, which are
Public Universities and Private Universities. The Public Universities are managed
by the Research, Technology, and Higher Education Minister of ...
BUILDING LOYALTY THROUGH VALUE: DIFFERENCES OF ROSECOLORED GLASSES FOR INDONESIAN MIDDLE-CLASS MALL VISITOR
(STIE EKUITAS, 2019-07-14)
This study aims to assess the impact of double taxation treaties (DTT) on FDI inflows in 10
ASEAN countries from 1989 to 2016. There are two objectives of double taxation treaties. The
first one is to alleviate the problem ...
DETERMINACY OF ACTUAL USAGE THROUGH BEHAVIORAL INTENTION CIMB NIAGA AIR ASIA BIG CARD
(I J A B E R, 2016-01-01)
Since its launched in 2014, the number of CIMB Niaga AirAsia BIG Card’s users
increased continually. Now, the number of users has reach millions of consumers. Therefore,
this study aims to analyze the effects of perceived ...
ANALYSIS OF THE EFFECT OF COGNITIVE AND AFFECTION VARIABLES IN FORMING INTERNET BANKING ACTUAL USAGE IN INDONESIA
(Researchfora, 2019-10-13)
The rapid development of information technology has provided many benefits to society in their life. The development of
information technology provides convenience and practicality of doing things. It is very useful and ...
Building Loyalty through Value: Differences of Rose-colored Glasses for Indonesian Middle Class Mall Visitor
(Social Science & Business Research Network (SSBRN), 2019-07-04)
Currently mall has become a lifestyle for Indonesians. This is because the increase of
income resulting in the shifting of lifestyle from low to middle and upper class. This change
causes the buying behavior of the society ...
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
(Journal of Marketing and Consumer Research, 2018-01-01)
At a time when competition is getting tighter and financial difficulties, the company is very interested in
consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the motto
"Love ...