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Now showing items 11-15 of 15
PERANAN OFFLINE BRAND TRUST TERHADAP TECHNOLOGY ACCEPTANCE MODEL MELALUI PERCEIVED RISK DALAM ONLINE SHOPPING PRODUK ELEKTRONIK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-29)
Online shopping is a new and popular way to shop in Indonesia generally,
and especially in Surabaya. Consumers are engaged in uncertainty situation when
they are shopping in online webstore, which is completely different ...
TRADEOFF OR PECKING ORDER: CAPITAL STRUCTURE POLICY SUITABLE FOR INDONESIAN FINANCIALLY DISTRESSED FIRMS
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2011-04-01)
Most of the previous studies have analyzed the valididty of Tradeoff and Pecking order not in the context of financial distress. The study of Liang and Bathala (2009) have already analyzed the validity of Tradeoff and ...
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)
Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ...
PENGARUH SERVICE QUALITY DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DALAM MENINGKATKAN REPETITIVE BUYING DI ALEX’S SALON EMBONG KENONGO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)
With the help of measuring instrument of Service Quality, Customer
Relationship Management, and Customer Satisfaction, this study is accomplished
to determined the level to increase Repetitive Buying in Alex’s Salon ...
IMPLEMENTATION OF BINARY LOGISTIC REGRESSION ANALYSIS FOR FINANCIAL DISTRESS PREDICTION ON MANUFACTURING FIRMS LISTED IN INDONESIA STOCK EXCHANGE (IDX) PERIOD 2005-2009
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-01-01)
In today’s complex and ever changing world, business enviroment keeps changing.Dynamic environment will force firms to adapt with it, or else they are going to suffer. Every change affects the capabilities of firm to survive ...