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Now showing items 11-20 of 43
THE EFFECT OF CULTURAL DIMENSION ON CONSUMER ETHOCENTRISM: PURCHASE INTENTION OF SARIAYU MARTHA TILAAR COSMETIC PRODUCT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
The world of economic especially for domestic cosmetic industry will be more
challenging in the future, one of which is due to the 2015 ASEAN Economic Community
(AEC), while the impact of culture basically so natural and ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY PADA PELANGGAN STARBUCKS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-19)
Recently, an industry that is growing rapidly in Indonesia was food and beverge industry, one of them is cafes or coffe shop. In the city of Surabaya is, industry is now growing rapdly and became the belle of the coffe ...
ANALISIS PENGARUH VARIABEL SERVICE QUALITY ATTRIBUTES, ACCESSIBILITY, DAN WELL-BEING IN CLUB TERHADAP CUSTOMER LOYALTY DI CELEBRITY FITNESS SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-19)
Most of the people of Indonesia, especially in big cities, are increasingly aware of healthy living with the body fit and active. Work out in the fitness center is one option the wey of living a healthy life. Regulated ...
PENGARUH PERSONAL INNOVATIVENESS, SELF EFFICACY, PERCEIVED SECURITY, PRIVACY CONCERN DAN PRODUCT INVOLVEMENT TERHADAP INTENTION TO ONLINE HOTEL PURCHASE MELALUI ATTITUDE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-04-29)
Technology innovation on the internet has influences in all areas of business
including hospitality business sectors. Ease of purchase online and many factors that
influence attitude to purchase online. Studies on the ...
THE INFLUENCE OF BRANDING PERSPECTIVE AND MONEY ATTITUDES ON COMPULSIVE BUYING BEHAVIOR WITH CREDIT CARD AS THE MODERATOR (Study on Charles & Keith Customers with Credit Card in Surabaya)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)
Relating female fashion and compulsive buying behavior, this study focuses on “Charles & Keith” as the object of research. Charles & Keith is a popular Singaporean brand known for women’s fashion: footwear and accessories ...
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KLIEN PT MASTRADA SURYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)
Usaha yang mayoritas berupa franchise atau ritel sendiri tumbuh
berkembang laksana menjamur. Semua kegiatan yang melibatkan penjualan
barang dan jasa langsung kepada konsumen akhir untuk penggunaan yang bersifat
pribadi ...
FACTORS INFLUENCING BRAND IMAGE AND CONSUMER BUYING BEHAVIOR OF PIPE AND BARREL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
Pipe and Barrel is one of the most visited restaurant or café in Surabaya, therefore it is important for the restaurant to consider every aspect of Consumer Buying Behavior of the restaurant. In so doing, the researcher ...
Turnitin: Efforts to enhance active cooperatives in Indonesia based on macroeconomic variables
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-10-03)
Incorporating Growth to Value Investing
(International Society for Business Innovation and Technology Management, 2015-03-13)
Various investing strategies can basically be classified into two types, namely value investing and growth investing. In value investing investors search for stocks with price less than their intrinsic value. In growth ...
ANALISIS PENGARUH VARIABEL DESIGN PORTAL, E-RESOURCES ORGANIZATIONAL, DAN USER ABILITIES AND SKILLS TERHADAP ACTUAL USAGE MELALUI VARIABEL-VARIABEL TECHNOLOGY ACCEPTANCE MODEL (TAM) FIRST MEDIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-19)
The important role information technology can be seen from the benefits provided by information technology products. Technology products help people in their daily activities due to information technology products offering ...