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ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP DAYA TARIK IKLAN UNTUK MENINGKATKAN MINAT BELI TOP COFFEE PADA MASYARAKAT SURABAYA OLEH : PRAYOGO SETIAWAN 011201000006
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-10)
Along with the times, consumption patterns at this time is come to change . It can be seen from the tendency of society , who prefer products that are easy to use. Therefore , this study will focus on one of the instant ...
PENGARUH EXPERIENTIAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS DAN PERCEIVED QUALITY PADA KONSUMEN APARTEMEN THE VIA & VUE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)
Apartemen The Via & Vue menerapkan experiential marketing dengan
menawarkan bahwa apartemen sebagai gaya hidup; one stop living, convenience,
comfortable, dan secure. Apartemen The Via & Vue mampu menarik perhatian
masyarakat ...
PENGARUH KEADILAN ORGANISASIONAL DAN KOMUNIKASI TERHADAP TURNOVER DENGAN EMPLOYEE ENGAGEMENT SEBAGAI INTERVENING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)
The aim of this study is to know whether communication and organizational justice influences turnover among labor above four years tenure in Surabaya which is mediated by employee engagement.
This study uses the quantitative ...
PENGARUH KUALITAS LAYANAN DAN ATMOSFIR TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PADA BUTIK HOTEL ARTOTEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-31)
Boutique hotel comes to Surabaya in the middle of 2012. Artotel Surabaya
brings a new boutique hotel concept, art hotel. This hotel refers to the real
boutique hotel concept introduced by Ian Schrager in 1980’s.It’s not ...
Pengaruh Komitmen Organisasional terhadap Kepuasan Kerja Karyawan dan Turnover Intention di PT.X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-06-03)
Nowadays, organization needs to maintain their qualified employees in
order to survive in high competition environment. Organizational commitment has
high influence to make employee stay at organization. There are three ...
DAMPAK KOMITMEN ORGANISASIONAL, ROLE STRESSOR DAN BURNOUT TERHADAP TURNOVER INTENTION PADA AUDITOR DI KANTOR AKUNTAN PUBLIK PHAF DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)
Turnover intention merupakan salah satu masalah yang dihadapi oleh
kantor akuntan publik. Banyak faktor yang menyebabkan terjadinya turnover
intention meliputi mentoring, flexible work arrangement, komitmen
organisasional, ...
PENGARUH KEPERCAYAAN, KOMITMEN, DAN KOMUNIKASI TERHADAP LOYALITAS WALI MURID MELALUI KEPUASAN PELANGGAN DI PAUD DAN TK BUAH HATI SIDOARJO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-06-03)
There is a phenomena in the society, in which there are so many new
schools. This new school does not close possibility the appearance of competition
among schools. School must be able to give better service from other ...
Pengaruh Customer Satisfaction dan Perceived Value Terhadap Customer Loyalty Dengan Moderasi Switching Cost Pada Pengguna iPad di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)
Penelitian ini ditujukan untuk mengetahui pengaruh customer satisfaction dan perceived value yang di moderasi oleh switching cost terhadap pengguna iPad di Surabaya. sampel yang digunakan dalam penelitian ini adalah 140 ...
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON LEADERSHIP AND EMPLOYEE PERFORMANCE AT GRANDMAS HOTEL BALI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-24)
The competition in the hospitality industry in Bali is very tight. Grandmas
Hotel Bali, as one of budget hotel which operates in Bali faces challenges to
compete in such environment. To increase competitivenes, Grandmas ...
ANALISA ASOSIASI MEREK, NILAI PRODUK, DAN KUALITAS PELAYANAN, SERTA PENGARUHNYA TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-10)
Competition in sports apparel nowadays can be said fairly tight between one brand and another brands, includes a new local brand that start raising. Especially in nowadays, people awareness of their need to exercise is ...