Search
Now showing items 21-30 of 54
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
PENGARUH PROMOTION, SEARCH, DAN EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI EMOTIONAL VALUE DAN QUALITY PERFORMANCE VALUE (STUDY PADA KAFE LE CAFÉ GOURMAND SURABAYA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-21)
This study aimed to determine the effect of promotion, search, and experience
quality on customer loyalty through emotional value and quality performance value at
cafe Le Café Gourmand Surabaya.
The sample used in this ...
The Influence of the Financial Performance on Banks Bond’s rating in Indonesia.
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)
Bank is institution that is able to channel back the funds held by surplus economic units to economic units that require or deficit funding. Therefore, in order to run smoothly the banking institutions had to work well. ...
THE EFFECT OF STORE ATMOSPHERE TOWARD CUSTOMERS’ VISITATION BEHAVIOR AT FOOD FESTIVAL AND G-WALK, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-10)
There is a great prospect in the culinary business in Indonesia. Dining out in restaurant is a phenomenon that is happening these days. More meals are eaten outside the home than before. People are pressed for time. It is ...
FACTORS AFFECTING CUSTOMERS’ INTENTION TO PURCHASE THE STARBUCKS’ TUMBLER ATGALAXY MALL, SURABAYA
(2014-11-18)
One of the important environmental issues is global warming and its impact to everyday living. With this kind of condition, many companies made a product or a program that could attract people to be more concerned of the ...
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)
The development of the growing fashion industry also experienced in
Indonesia. It is also used by local producers to create a brand in the fashion field.
Therefore, this study was conducted to analyze the effect of ...
PENGARUH KOMUNIKATIF, KOMPETENSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN (STUDI PADA TRAVEL BUDIWISATA DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-17)
Traveling has already become one of the most interesting activity that loved by young people, even old people. But usually that activity (traveling) is not easy to do because they should organize all things such as ...
Prospek Harga Emas Di Tahun 2014
(Kompas Gramedia, 2014-01-07)
PENGARUH VARIABEL SERVICE QUALITY, PRODUCT ATTRIBUTE, DAN STORE IMAGE TERHADAP CUSTOMER LOYALTY MELALUI VARIABEL CUSTOMER SATISFACTION, PERCEIVED SWITCHING COST, DAN ATTRACTIVENESS OF ALTERNATIVES (STUDI KASUS PADA BENGKEL SURYA GEMILANG MOTOR DI MOJOKERTO)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-10-17)
Along with the increase in population there is the more the requirement is needed by someone in their daily lives, the need to move, for example, the need for transportation is one of the essential requirements for the ...
THE INFLUENCE OF COGNITIVE AND AFFECTIVE IMAGES ON CONSUMERS’ TRUSTWORTHINESS TOWARDS LG AND PANASONIC AIR CONDITIONING PRODUCTS
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-03)
The world is now entering the new era of change, an era that known as the globalization and modernization. Where in the industrial business, these changes brings an intense competition for entrepreneurs. In the other hand, ...