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PENGARUH GREEN PRODUCT QUALITY DAN GREEN BRAND IMAGE TERHADAP CONSUMER LOYALTY MELALUI GREEN SATISFACTION, GREEN BRAND EQUITY DAN GREEN TRUST PADA PRODUK THE BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25)
Analisis pengaruh performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, dan financial cost dalam membentuk behavioral intentions pada pengguna bukalapak di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-11-07)
Perkembangan platform belanja daring atau E-commerce bergerak pesat di Indonesia, hal ini sejalan dengan pembangunan Indonesia. Hal ini memberikan peluang besar untuk berbagai sektor dengan pasar seluas Indonesia. Hal ini ...
Review: Determinant of customer - company identification of starbucks in indonesia
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-29)
ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)
Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ...
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN UNTUK MENGGUNAKAN TABLET SAMSUNG GALAXY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-28)
Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ...
The influence of brand awareness, brand image and brand credibility to purchase intention on cosmetic brand Viva cosmetics products in Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-01-15)
The development of the globalization era is increasingly complex and has a major impact on the business growth. Strong brands are assets that can provide added value to companies and consumers. The important role that brand ...
ANALISIS PENGARUH SERVICE QUALITY, PRODUCT QUALITY, DAN SALESPERSON COMPETENCE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION DAN TRUST OF MANUFACTURER PADA PRODUK KOSMETIK REVLON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-04)
Cosmetics are identic with women. Besides fashion, cosmetics also
become a trend that counts by women. Due to the rapid development of cosmetics,
so many cosmetic brands that emerge both from domestic and abroad. ...
Analisis pengaruh online shopping experience, customer service, external incentives dan privacy terhadap customer satisfaction yang membentuk customer loyalty pada pelanggan aplikasi Sociolla di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-08-27)
Berbelanja online menjadi salah satu kebutuhan sehari – hari masyarakat saat ini. Seiring berjalannya waktu, berbelanja online menjadi semakin mudah dan menjadi bagian dari gaya hidup masyarakat di era digital. Dengan ...
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PURCHASE DECISION BRAND FURLA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-07)
The increasing competition among companies requires them to be able to satisfy the
wants and needs of its consumers. Thus, it aims to improve the company's quality and provide
satisfaction for consumers. This will make ...