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ANALISIS PENGARUH PRODUCT IMAGE, WORD OF MOUTH, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH LOKAL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
Indonesia is a rich country and turn Indonesia into an agrarian country, where the majority of Indonesia's population earns a meager living as a fruit farmer. One of the results is the fruit plantation in Indonesia.
This ...
PENGARUH BRAND KNOWLEDGE, BRAND, RELATIONSHIP, BEHAVIORAL INTENTION, BRAND ADVERTISEMENT, DAN BRAND EXPERIENCES PADA REPURCHASE INTENTION TEH TONG TJI DI MALL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
Tong Tji Tea is one company that is very well developed in the field of beverages, so it has a lot of competitors. With the increasing number of existing competitors, will be investigated whether Tong Tji Tea can retain ...
THE EFECT OF ORGANIZATIONAL CULTURE IN SHAPING LEARNING ORGANIZATION IN COMPANY X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-01)
The main objective of this study is to analyze the relationship of
organizational culture and the degree of shaping the learning organization. The
object of the study is a private company that specializes in managing ...
ANALISA PERBEDAAN EFEKTIFITAS INDEKS LQ-45 DAN S&P500 DENGAN METODE MOVING AVERAGE DAN BUY AND HOLD STRATEGY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)
This research aims to analyse effectivity of technical analysis moving average compare to buy and hold strategy on index LQ-45 (as emerging market) and S&P500 (as developed market). Using descriptive approach, this research ...
PENGARUH KINERJA TERHADAP RETURN SAHAM PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA TAHUN 2008-2010
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-17)
One of the crucial factors that investor observes in deciding to buy the companies’ shares or
not is the company’s financial performance. Generally, there are five aspects namely CAMEL that
projected through six financial ...
ANALISIS PENGARUH SUKU BUNGA, INFLASI, GDP TERHADAP HUBUNGAN SAHAM DAN OBLIGASI DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)
This research has the objective to investigate the dynamic relationship
between stocks and bonds in Indonesia. Some literature says that the relationship
between stocks and bonds in different countries is different ...
PENGUJIAN FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL: STUDI EMPIRIK TERHADAP BADAN USAHA SEKTOR MINING BEI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-05-25)
This research aims to analyze the determinants of mining sectors’ capital
structure in BEI year 2006-2011. This research uses profitability, growth, nondebt
tax shield, tangibility, and size as variables. Using quantitative ...
ANALYSIS OF ANTECEDENTS OF PURCHASE INTENTION TOWARDS A TRADITIONAL INDONESIAN STORE: A CASE STUDY OF BARATA PASARAYA SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)
The growth of modern minimarket in Indonesia is growing rapidly, such as Alfamart, Indomaret, Alfa Express, Circle K, and others. Behind the increasing number of minimarket in Surabaya, there are some local minimarkets ...
ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DI GIANT HYPERMARKET MASPION SQUARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-25)
Giant Hypermarket Maspion Square is a large shopping center or known as
a wholesale center. As one of the companies that already operation in Surabaya
city, and engaged in retail, Giant Hypermarket Maspion Square has ...
PENGARUH BINTANG IKLAN TERHADAP CITRA-DIRI DALAM MENIMBULKAN SIKAP KONSUMEN TERHADAP PRODUK LINI BARU L’OREAL PARIS : SEBUAH STUDI KASUS PADA MAHASISWA UPH SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-20)
The presence of beauty products companies is growing lead a fierce competition
among these companies. However, it is evident that there is one company that leads the
market in Indonesia amid the phenomenon, for example ...