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Pengaruh Display, Brand Trust, Brand Familiarity, dan Price terhadap Repetitive Buying produk BreadTalk di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-12-07)
Bread has become a popular food in Indonesia. Bread is also one of the interest
various parties, both among the young to the old. The bread is also a lightweight and compact
so it can be consumed anywhere and anytime. ...
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)
The development of increasingly rapid fashion has expanded to various
countries, including Indonesia. Latest fashion products is growing in Indonesia,
not only as a lifestyle, but also as a requirement that must be met. ...
ANALISIS PENGARUH PRODUCT PERCEPTION, DAN MALL PERCEPTION TERHADAP BEHAVIORAL INTENTION MELALUI AROUSAL DAN PLEASURE DARI PENGUNJUNG SUTOS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-19)
At this time of modernization and globalization can not be avoided by the countries in the world in many aspects of life. And this condition is also experienced by Indonesia. The impact is the construction of the mall is ...