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ANALISIS PENGARUH PUSH FACTORS TERHADAP SWITCHING BEHAVIOR MELALUI SWITCHING INTENTION PADA PELANGGAN OPERATOR SELULER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)
The development of the business telecommunication is currently growing rapidly, it can be seen also from the emergence of many mobile operators. The numbers of mobile operator makes consumers tend to switch carriers with ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK MANGO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
Each company is required to be ready to face the business competition
getting tougher by the day. To be able to create and retain customers, the company
must be able to determine the right strategy.
This study aimed to ...
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
PENGARUH KUALITAS LAYANAN, KUALITAS MAKANAN DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN RESTORAN CEPAT SAJI (STUDI KASUS PELANGGAN KFC TUNJUNGAN PLAZA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-12)
Competitive world of business becomes more intense, making the business
requires a strategy to increase market share either by increasing
customer satisfaction. The purpose of this study is to analyze and prove the
influence ...
THE INFLUENCE OF SOCIAL MEDIA AND ENGAGEMENT ON BRAND ENGAGEMENT AND WORD OF MOUTH OF AIRASIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-01)
Since its rapid growth within, Word of Mouth occurs all the time with
Social Media. Social Media defined to be genuine conversation of people in
mutual interest. Word of Mouth in the business is vocal aspect in brand ...
ANALISIS PENGARUH CONSUMER PREFERENCE MELALUI BRAND VALUE DAN PENGARUH PRODUCT INNOVATION MELALUI BRAND LUXURY TERHADAP WILLINGNESS TO PAY A PREMIUM PRODUK LOUIS VUITTON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)
Louis Vuitton, the fashion retailer owned by LVMH Group, is a leader of luxury goods brands in the world that is familiar to the lovers, has a strong and dynamic growth since it has been established in 1987. As a luxury ...
THE EFFECT OF SALESPERSON ATTRIBUTES AND PRICING STRATEGIES ON CONSUMER BUYING DECISION IN MATAHARI DEPARTMENT STORE CITY OF TOMORROW SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)
Understanding consumer buying decision and influencing consumer in the stage of the buying process are critical for a successful retailing strategy. In Indonesia, major concerns regarding retailers’ attempt to influence ...
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)
The dynamic growth of internet facility and growing number of internet
users in Indonesia constantly boost the online shopping culture within the country.
The sellers of apparel products slowly shift to online shop. The ...
AN ANALYSIS ON THE EFFECTS OF HYPERMART’S LOYALTY PROGRAM ATTRIBUTES ON STORE SATISFACTION AND LOYALTY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-09)
The retail industry is the second largest sector that contributes to Indonesia’s
GDP and employment (Bank Indonesia, 2007). Hypermart is one of the many
hypermarkets that compete in the retail industry. To compete with ...
Pengaruh Keadilan Distributif dan Keadilan Prosedural terhadap Motivasi Kerja Karyawan Studi Kasus pada PT Syam Surya Mandiri di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-07)
In the era of globalization, business competition is more competitive. Company needs to understand how to motivate their employees to work more productively. Motivation is closely related to justice. Employees who are ...