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ANALISIS PENGARUH KEMASAN PRODUK , KUALITAS PRODUK , WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH BOTOL SOSRO TERHADAP PELANGGAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-26)
This thesis is made to understand the impact of product packaging, product quality
and word of mouth toward purchase decision of teh botol sosro in Surabaya
The sample that is being used in thesis is the consumer that ...