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ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
This study aims to investigate the effects of store image and service quality on
brand image and purchase intention for a Value Plus private label brand
Hypermart in Surabaya.
The sample in this study consisted of one ...