Management: Recent submissions
Now showing items 681-700 of 853
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS DAN PERCEIVED QUALITY PADA KONSUMEN APARTEMEN THE VIA & VUE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Apartemen The Via & Vue menerapkan experiential marketing dengan menawarkan bahwa apartemen sebagai gaya hidup; one stop living, convenience, comfortable, dan secure. Apartemen The Via & Vue mampu menarik perhatian masyarakat ... -
PENGEMBANGAN INNOVATIVE SKILL MELALUI KEPEMIMPINAN PERUBAHAN ORGANIZATIONAL CULTURE DAN COLLABORATION BEHAVIOUR (Action Research: PT PETROJAYA BORAL PLASTERBOARD)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-12-18)The vision and mission of an organization created as a goal to be achieved in every company in the business and anticipate the behaviour of the global economy, particularly the increasingly fierce market competition in ... -
PENGARUH ABOVE THE LINE DAN BELOW THE LINE TERHADAP BUYING DECISION MELALUI BUYING INTENTION YANG DIMODERASI COMPETITOR ADVERTISING PADA MOTOR YAMAHA MIO GT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
PENGARUH KEMASAN KOSMETIK TERHADAP IMPULSE BUYING DENGAN MODERASI VISUAL EVALUATION TERHADAP VIVA HAND AND BODY LOTION DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
IMPLEMENTATION OF BINARY LOGISTIC REGRESSION ANALYSIS FOR FINANCIAL DISTRESS PREDICTION ON MANUFACTURING FIRMS LISTED IN INDONESIA STOCK EXCHANGE (IDX) PERIOD 2005-2009
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-01-01)In today’s complex and ever changing world, business enviroment keeps changing.Dynamic environment will force firms to adapt with it, or else they are going to suffer. Every change affects the capabilities of firm to survive ... -
PENGARUH KEADILAN ORGANISASIONAL DAN KOMUNIKASI TERHADAP TURNOVER DENGAN EMPLOYEE ENGAGEMENT SEBAGAI INTERVENING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)The aim of this study is to know whether communication and organizational justice influences turnover among labor above four years tenure in Surabaya which is mediated by employee engagement. This study uses the quantitative ... -
Analisis CAMEL Pada Financial Distress Bank di Indonesia
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-02-05)The purpose of this research is to analyze bank financial ratio if affect spread based that give impact to financial distress that affect the health from a bank. The variables which used are 4 financial ratios, CAR, NPL, ... -
PENGARUH SOCIAL INFLUENCES, PSYCHOLOGICAL FACTORS, DAN PRODUCT ATTRIBUTE CUES TERHADAP PURCHASE INTENTION MELALUI ATTITUDE PADA PRODUK TAS BERMEREK DI SURABAYA
(2011-01-01)Indonesia has been experiencing a significant growth in economic sectors in recent years (2008-2010), and Indonesia is also recognized as an emerging market (a nation with social or business activity in the process of ... -
ANALISIS DISKRIMINAN : FUNGSI RASIO KEUANGAN SEBAGAI MODEL PREDIKSI PADA PERUSAHAAN PERBANKAN EMPLOYEE STOCK OWNERSHIP PROGRAM (ESOP) & (NON - ESOP) DI BURSA EFEK INDONESIA PERIODE 2010 - 2012
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)Employee Stock Ownership Plan ( ESOP ) is a stock ownership program for employees who are giving or selling company shares to employees with a limited number which aims to improve the performance of the company . ... -
The Influence of SITEQUAL on E-loyalty through Customer E-Satisfaction of Indonesian Airlines Website
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)Penelitian ini dilakukan untuk melihat pengaruh faktor CAMELS sebagai alat ukur kesehatan bank yang diproksikan dengan variabel variabel Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Komisaris Independen (KI), ... -
The Influence of SITEQUAL on E-loyalty through Customer E-Satisfaction of Indonesian Airlines Website
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2010-01-01) -
PENGARUH SOSIAL, PERSONAL, PSIKOLOGI, DAN BUDAYA TERHADAP WORD-OF-MOUTH MELALUI KEPUTUSAN PEMBELIAN DAN KEPUASAN PADA BUTIK PAKAIAN BERMEREK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2010-06-14)Pemahaman yang mendalam mengenai konsumen akan memungkinkan pemasar dapat mempengaruhi keputusan konsumen, sehingga konsumen mau membeli apa yang yang ditawarkan oleh pemasar. Pengambilan keputusan tidak hanya berakhir ... -
ANALISIS PENGARUH FAMA THREE FACTORS DAN PERSENTASE KEPEMILIKAN ASING TERHADAP TINGKAT RETURN DI BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)Kebijakan pemerintah Indonesia mengeluarkan berbagai peraturan dan kebijakan liberalisasi pasar dan memberi peluang seluas-luasnya kepada investor baik lokal maupun asing untuk bertransaksi. Liberalisasi pasar saham ... -
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)The dynamic growth of internet facility and growing number of internet users in Indonesia constantly boost the online shopping culture within the country. The sellers of apparel products slowly shift to online shop. The ... -
PERANAN OFFLINE BRAND TRUST TERHADAP TECHNOLOGY ACCEPTANCE MODEL MELALUI PERCEIVED RISK DALAM ONLINE SHOPPING PRODUK ELEKTRONIK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-29)Online shopping is a new and popular way to shop in Indonesia generally, and especially in Surabaya. Consumers are engaged in uncertainty situation when they are shopping in online webstore, which is completely different ... -
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepercayaan Pelanggan dan Kepuasan Pelanggan Pada Apotek di Manado
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25)Customer loyalty has become an important thing for any companies which want to have stable growth. Customer which are satisfied and trust the service quality of a company tend to become loyal to the company. Pharmacies ... -
EMPAT ANOMALI MUSIMAN PADA BURSA SAHAM INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Return adalah alasan mengapa seorang investor melakukan investasi. Salah satu investasi yang dapat dilakukan adalah investasi pada bursa saham. Menurut Fama (1970), bursa saham/pasar saham merupakan sebuah pasar yang ... -
PREDICTING FINANCIAL DISTRESS IN INDONESIA COMPANIES
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-05-29)Financial distress sometimes could lead to bankruptcy. The objective of this paper is making a financial distress prediction model in Indonesia using recent financial data from 2008 until 2011. The model tested using 24 ... -
ANALISIS PENGARUH BAURAN PEMASARAN ECERAN, HARAPAN PELANGGAN DAN STORE IMAGE TERHADAP STORE LOYALTY PADA TOKO BUKU NUSANTARA DI BOJONEGORO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-02-03)Looking at the number of bookstores in Bojonegoro that is getting larger, the competition in that business becomes tighter and more difficult. As a business person in a bookstore in Bojonegoro, the owner of Nusantara ... -
PENGARUH SUBJUCTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED CERTAINTY OF PUNISHMENT, SOFWARE COST, DAN PERCEIVED SEVERITY OF PUNISHMENT JTERHADAP SOFTWARE PIRACY INTENTION MELALUI ATTITUDE TOWARD INTENTION PADA PENGGUNA INTERNET DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)