Management: Recent submissions
Now showing items 841-853 of 853
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THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-21)Nowadays, tight competition occurs in every business sector, including in food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown by people in Surabaya, as one of the restaurant at five ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI FUTURE MISBEHAVIOR INTENTIONS MELALUI PAST CUSTOMER MISBEHAVIOR KONSUMEN AIR ASIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-08)Transportation industry is an important industry for the economy of Indonesia because of the industry so there is transportation flow of goods and services. One of the transportation industry that is interesting is the ... -
ANALISIS PENGARUH SERVICE QUALITY, PERCEIVEDVALUE, CUSTOMER SATISFACTION, DAN SWITCHING BARRIES TERHADAP POST-PURCHASE INTENTION TELKOMSEL HALOFIT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-12)The development of the telecommunications sector in Indonesia showed a significant increase, especially since 2008, at which time the world is experiencing a global economic crisis. Specific economic sectors transport ... -
THE EFFECTS OF AWARENESS, ACCEPTABILITY, AFFORDABILITY, AND ACCESIBILITY ON THE HABITUAL ACQUISITION BEHAVIOR OF INDOMIE’S CUSTOMERS IN CARREFOUR RUNGKUT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-11-21)As people gettng busier with their activity, people nowadays tend to consuming products that offer less time to consumed. Instant foods have become one of dominant trends in Indonesia. This facts has made a big opportunity ... -
A CASE STUDY ON THE MANAGERIAL ISSUES AT PT X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-04)PT X is a big business established several years ago. This business was eventually acquired by a multinational company. This research analyzed the managerial issues at the marketing, production of the packaging, and human ... -
Pengaruh Product Quality Terhadap Satisfaction, Trust Dan Loyalty Dalam Membentuk Word Of Mouth Pada Konsumen OS Android Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-11-20)Smartphone is an innovative product that can contain a wide variety of content in it, and there are also features that have been developed from the previous generation to better facilitate the consumers. Smartphones can ... -
FACTORS AFFECTING CUSTOMERS’ INTENTION TO PURCHASE THE STARBUCKS’ TUMBLER ATGALAXY MALL, SURABAYA
(2014-11-18)One of the important environmental issues is global warming and its impact to everyday living. With this kind of condition, many companies made a product or a program that could attract people to be more concerned of the ... -
WEALTH ADDED INDEX: ITS RELATION WITH CURRENT RETURN AND FUTURE ABNORMAL RETURN
(Faculty Of Economics And Business Universitas Gadjah Mada, 2013-12-06)ABSTRACT Wealth Added Index (WAI) is a popular metric to measure wealth created or destroyed in a publicly traded company. Yet research that link WAI and stock return and its potential to predict future return has been ... -
Incorporating Growth to Value Investing
(International Society for Business Innovation and Technology Management, 2015-03-13)Various investing strategies can basically be classified into two types, namely value investing and growth investing. In value investing investors search for stocks with price less than their intrinsic value. In growth ... -
TRADEOFF OR PECKING ORDER: CAPITAL STRUCTURE POLICY SUITABLE FOR INDONESIAN FINANCIALLY DISTRESSED FIRMS
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2011-04-01)Most of the previous studies have analyzed the valididty of Tradeoff and Pecking order not in the context of financial distress. The study of Liang and Bathala (2009) have already analyzed the validity of Tradeoff and ... -
PENGARUH SERVICE QUALITY TERHADAP WILLINGNESS TO PAY MORE MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA SHOWROOM MOBIL GUNAWAN MOTOR SEMARANG
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2010-06-11)Dalam lingkungan bisnis seperti saat ini, perusahaan membutuhkan lebih dari hanya sekedar mengembangkan produk dengan kualitas yang baik, ataupun memberikan harga yang menarik serta terjangkau oleh pelanggan sasaran ... -
CORRELATION AND VOLATILITY STOCK MARKETS AT JAPAN, USA, AND UK
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2010-09-03)This study discusses the correlation and volatility of the Nikkei index, Dow Jones and FTSE in the year 2006 - June 2010 by using the GARCH model is GARCH (1,1) for both contemporaneous and dynamic volatility volatility ... -
METODE INTERPRETIVE STRUCTURAL MODELING DAN MICMAC ANALYSIS DALAM PENENTUAN HUBUNGAN FAKTOR-FAKTOR YANG MEMPENGARUHI SUPPLY CHAIN AGILITY (STUDI KASUS DI PT INSERA SENA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2010-06-21)Agility merupakan karakteristik dasar dari supply chain yang membantu perusahaan untuk dapat bertahan dan menang dalam sebuah kompetisi di era global saat ini. Agility membantu perusahaan menyediakan produk yang tepat, ...