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dc.contributor.authorAlinegoro, Irwan Hartono
dc.contributor.authorNaibaho, Hastuti
dc.contributor.authorSondakh, Oliandes
dc.date.accessioned2014-06-30T03:43:19Z
dc.date.available2014-06-30T03:43:19Z
dc.date.issued2014-06-01
dc.identifier.issn2302-5581
dc.identifier.urihttp://hdl.handle.net/123456789/81
dc.description.abstractIn 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express their lifestyle. This research is aiming to analyze and to measure the effect of the element of brand equity which consist of brand awareness, perceived quality, brand association and brand loyalty toward purchase decision of (X) S.M.L.en_US
dc.language.isoinaen_US
dc.publisherPelita Harapan University - Surabayaen_US
dc.relation.ispartofseriesVol. 3, No. 1, Juni 2014;
dc.subjectBrand Awarenessen_US
dc.subjectPerceived Qualityen_US
dc.subjectBrand Associationen_US
dc.subjectBrand Loyaltyen_US
dc.titlePengaruh Elemen Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Pakaian (X) S.M.L di Surabayaen_US
dc.typeJournalen_US


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