| dc.description.abstract | Growth of retail business in Indonesia showed significant figures. In this case requires retail companies to be able to meet customer needs and adjusts the customer desires so campanies must be able to detect what the market needs and desiresof consumers. Hypermart is one retail company that is engaged in general trading and retail services that provide basic needs and daily necessities.
The purpose of this study was to determine and evaluate: (1) the influence of the variables were significant between value perception of loyalty to the program loyalty, (2) the effect of the variables were significant between program loyalty to the store image, (3) the influence of the variables were significant between programs loyalty on customer loyalty, (4) the effect of the variables were significant between store image on customer loyalty, and (5) the effect of the variables were significant between customer satisfaction to customer loyalty Hypermart in Surabaya owner HiCard.
The sample used in this study are customers Hypermart who have aged 18-60 years, domiciled in Surabaya, have a membership HiCard Hypermart, and has been making purchases in Hypermart Surabaya more than two times in the last 1 month. Samples were taken by using technique a judgement sampling. The data analysis technique used in this study is Linear Regression Test.
The results in this study showed that variable perception of loyalty significant effect on program loyalty of 0.683 with a direct positive direction. Program Loyalty significantly effect on store image of 0.813 with a direct positive direction. Variable program loyalty have a significant effect on customer loyalty of 0.187 with a direct positive direction. Store image have a significant effect on customer loyalty of 0.153 with a direct positive direction. Customer satisfaction have a significant effect on customer loyalty of 0.493 with a direct positive direction. | en_US |
