PENGARUH PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE (FUNCTIONAL, EMOTIONAL, SOCIAL) PADA THE BODYSHOP SURABAYA
Abstract
The development of increasingly extensive cosmetic cosmetics which are now
not only assessed in terms of usability, but also be seen from the social values in
society. Cosmetic companies try to add value added to the product being offered as
performed by The Bodyshop who started the campaign “again animal testing” for
boost cosmetic products of The Bodyshop.
The research objective was to analyze the factors that affect Repurchase Intention
through Perceived Value (Functional, Social, Emotional) on The Bodyshop Surabaya.
This research uses descriptive method that involved 100 respondents. Data collected
by using questionnaire. Data were analyzed with SEM method with AMOS 16.0
application to obtain the results of the analyzed data.
The analysis showed that the variables Perceived Quality, Perceived Value and
Perceived Emotional Functional positive effect while the Perceived Value Social
Value not significant on Repurchase Intention in The Bodyshop in Surabaya.