PENGARUH PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE (FUNCTIONAL, EMOTIONAL, SOCIAL) PADA THE BODYSHOP SURABAYA

Abstract

The development of increasingly extensive cosmetic cosmetics which are now not only assessed in terms of usability, but also be seen from the social values in society. Cosmetic companies try to add value added to the product being offered as performed by The Bodyshop who started the campaign “again animal testing” for boost cosmetic products of The Bodyshop. The research objective was to analyze the factors that affect Repurchase Intention through Perceived Value (Functional, Social, Emotional) on The Bodyshop Surabaya. This research uses descriptive method that involved 100 respondents. Data collected by using questionnaire. Data were analyzed with SEM method with AMOS 16.0 application to obtain the results of the analyzed data. The analysis showed that the variables Perceived Quality, Perceived Value and Perceived Emotional Functional positive effect while the Perceived Value Social Value not significant on Repurchase Intention in The Bodyshop in Surabaya.