| dc.description.abstract | Technology had become one of the most important factors in people’s life and had
given so much help in people’s life. One of the greatest inventions is the advancement of
Information Technologies. Information Technologies was a revolution that changes the world
to become more efficient and productive. GOJEK is one of the recent popular inventions that
help citizens to deal with traffic jam. Thus, encourage the researcher to identify the relation
between Perceived Usefulness, Perceived Ease of Use, Service Quality, Attitude Towards
Using and Behavioral Intention to Reuse.
One hundred respondents were given questionnaire using a six-point Likert Scale.
Eight hypotheses were analyzed using multiple regression models. The result of this study
shows that perceived ease of use has significant effect on perceived usefulness, but not on
behavioral intention to reuse. Perceived usefulness has significant effect on both attitudes
towards using and behavioral intention to reuse. Another result shows that service quality has
significant effect on attitude towards using, but not on behavioral intention to reuse.
Additionally, attitude towards using does not have significant effect on behavioral intention
to reuse.
The recommendations were given to improving perceived usefulness, perceived ease
of use and service quality to form positive attitude towards using that will eventually lead to
behavioral intention to reuse. | en_US |
