dc.contributor.author | PURNOMO, VICTOR AGUNG | |
dc.date.accessioned | 2016-11-25T09:26:16Z | |
dc.date.available | 2016-11-25T09:26:16Z | |
dc.date.issued | 2016-08-15 | |
dc.identifier.uri | http://hdl.handle.net/123456789/914 | |
dc.description.abstract | Each company is required to compete so any company trying to win the
competition among them to create new innovations and the use of advanced
production technology in order to increase productivity to produce quality
products at competitive prices or affordable so that products can be accepted by
the market. CV. El Shaday Maranatha is one of the industry in Indonesia which
produce decorative ceramic. The level of demand for decorative ceramic high sue
the company to increase the effectiveness of management in order to fulfill
customer demand in a timely manner. The Company provides quality managed as
well as possible with a 7-stage production process to ensure product with
standard SNI (Indonesian National Standard).
This research is a quantitative research. Data collection methods used is
questionnaires. Research object of this a subsidiary of CV El shaday Maranatha
that established in 2006. In order to determine the sample, this research is using
non-purposive sampling with a total of 137 distributor respondents. Analyses are
performing using F-test and t-test by using SPSS version 20.0. The results show
that service quality have a positive influence and significant toward customer
satisfaction, product quality have a positive influence and significant toward
toward customer satisfaction, innovation have a positive influence and significant
toward toward customer satisfaction, promotion have a positive influence and
significant toward toward customer satisfaction, and customer satisfaction have a
positive influence and significant toward toward repurchase intention. | en_US |
dc.language.iso | ina | en_US |
dc.publisher | Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management | en_US |
dc.subject | Service Quality | en_US |
dc.subject | Product Quality | en_US |
dc.subject | Innovation | en_US |
dc.subject | Promotion | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | Repurchase Intention | en_US |
dc.title | PENGARUH SERVICE QUALITY, PRODUCT QUALITY, INNOVATION, DAN PROMOTION TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA CV EL SHADAY MARANATHA DI BALI | en_US |
dc.type | Thesis | en_US |