| dc.description.abstract | Use of the internet is still a one way for a people to obtain goods and services in an easy,
practical, and fast. One application of the internet that offer services online is GOJEK, where the
company is changing the way in which the traditional view when people need a meens of land
transport (motorcycle taxi) users do not need to spend time and effort to order it. With the presence of
GOJEK, it is easier for consumers to book online Ojek manner and help consumers to facilitate their
activities
The purpose of this study was to determine the effect of perceived usefulness, perceived ease
of use, personal innovativenes, social influence, perceived credibility, and compatibility of the actual
usage through behavioral intention. The expected benefits of this research is to increase the repertoire
of knowledge in the field of management, especially how much influence the behavioral intention
thereby increasing actual usage, which in turn will increase the actual use of GOJEK
This study is causal, the methode used is quantitative method with data processing using
AMOS. The data collection is done by distributing questionnaires to 140 respondents to the
cheracteristics of male and female respondents aged 18-60 years, knowing GOJEK and use GOJEK in
the last 6 months as well as revenue GOJEK users everymonth and the reasons respondents use
GOJEK
The result showed that the variable actual usage GOJEK in Surabaya is influenced by variable
behvaviral intention with a regression coeficient 0.793. in this research, the biggest variables
influence behavioral intention is compatibility and following social influence. As for some of the
variavles that do not provide significant influence on behavioral intention GOJEK users in Surabaya
is of perceived usefulness, perceived ease of use, personal innovativenes, and perceived credibility | en_US |
