PENGARUH DESTINATION IMAGE DAN CONSUMER EXPERIENCE TERHADAP DESTINATION INTENTION MELALUI DESTINATION SATISFACTION PADA MARVELL CITY MALL di SURABAYA
Abstract
This study aimed to find out how the effect of Destination image and
Consumer Experience to Destination intention through Destination Satisfaction on
Marvell City Mall in Surabaya
The sample used in this study is the Marvell City Mall visitors who live in
the city of Surabaya and who had visited the Marvell City Mall with total sample
is 130 respondents. For processing and analyzing the data in this research is by
using Structural Equation Modeling (SEM) with AMOS 22.0 software as software
for data processing. The analysis showed that the Destination Image, Consumer
Experience and Destination Satisfaction has a positive influence on the
Destination Intention.
The empirical findings indicate that the effect of variable Consumer
Experience to variable Destination Intention has the biggest regression coefficient
with a value of 0.44. The second highest influence was among the variables
Destination Satisfaction with the variable Destination Intention with regression
coefficient value 0.35. The third highest influence was among Destination Image
to Destination Intention with the regression coefficient value 0.29.