ANALISIS PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, NILAI YANG DIRASAKAN, DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG DI SWISSBELHOTEL SILAE DI PALU

Abstract

Seeing the positive trend of Indonesia's tourism, hospitality industry are likely to continue to be a fertile ground for investment. Hospitality and Tourism is like a world that can not be separated. The growth of the hospitality industry can not be separated from the development of the tourism sector. Conversely, tourism can not develop properly without the support of the hospitality industry. To be able to survive in the competition, each of the hospitality industry need to improve Repurchase Intention. This study aimed to analyze the influence of variables of Product Quality, Service Quality, Perceived Value and Customer Satisfaction Of Repurchase Intention at Swiss-Belhotel Silae in Palu. The sample used in this study is based on data from 100 respondents, which is male and female, with the age limit within18-60 years old, making visits more than once within a period of a visit to Swiss-Belhotel Silae Palu in 6 months. For processing and analyzing the data in this research is by using SPSS as software for data processing. Statistical analysis showed that the product and service solutions (SPSS) with software version 22.0 is used to process the data. Empirical findings indicate that the relationship between Customer Satisfaction towards Repurchase Intention has the highest amount of regression coefficient with 0.691 as the value, then the influence of Service Quality on Customer Satisfaction with amount of the regression coefficient is 0.295, the relationship between product quality to Customer Satisfaction has 0.278as the amount of regression coefficient, and the relationship between Perceived value on Customer Satisfaction has 0.310 as the amount of regression coefficient.