Repository UPH Surabaya: Recent submissions
Now showing items 1361-1380 of 1890
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PENGARUH KUALITAS LAYANAN, KUALITAS MAKANAN DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN RESTORAN CEPAT SAJI (STUDI KASUS PELANGGAN KFC TUNJUNGAN PLAZA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-12)Competitive world of business becomes more intense, making the business requires a strategy to increase market share either by increasing customer satisfaction. The purpose of this study is to analyze and prove the influence ... -
ANALISIS IMPLEMENTASI BALANCED SCORECARD UNTUK MENGUKUR KINERJA BANK NTT
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-11)Nowadays, the financial performance evaluation that used by many companies to evaluate executive performance is no longer appropriate. The emphasis of financial performance on mere financial sector engender company’s ... -
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)Source of corporate funding came from loans and equity capital. The aim of optimal capital structure is to combine permanent funding source that minimizes the cost of capital. In order to achieve optimal capital structure, ... -
PENGARUH KINERJA TERHADAP RETURN SAHAM PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA TAHUN 2008-2010
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-17)One of the crucial factors that investor observes in deciding to buy the companies’ shares or not is the company’s financial performance. Generally, there are five aspects namely CAMEL that projected through six financial ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION TERHADAP PRODUK BANTAL LAPTOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)The purpose of this research is to find out the factors that affect Buying Decision on Laptop Pillow in Surabaya. Buying Decision can be measured by variables such as Product Quality, Product Attractiveness, Word of ... -
ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DI GIANT HYPERMARKET MASPION SQUARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-25)Giant Hypermarket Maspion Square is a large shopping center or known as a wholesale center. As one of the companies that already operation in Surabaya city, and engaged in retail, Giant Hypermarket Maspion Square has ... -
PENGARUH BINTANG IKLAN TERHADAP CITRA-DIRI DALAM MENIMBULKAN SIKAP KONSUMEN TERHADAP PRODUK LINI BARU L’OREAL PARIS : SEBUAH STUDI KASUS PADA MAHASISWA UPH SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-20)The presence of beauty products companies is growing lead a fierce competition among these companies. However, it is evident that there is one company that leads the market in Indonesia amid the phenomenon, for example ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK IPAD2 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)Developments in technology certainly can’t be denied from time to time to influence of human lifestyles. Ipad2 is one of the gadgets from Apple are welcomed by the market; Ipad2 is a tablet into a new lifestyle among ... -
ANALISIS KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEWIRAUSAHAAN MAHASISWA MELALUI PERSPEKTIF KESADARAN MEREK, KUALITAS PRODUK DAN INTENSI PEMBELIAN SUSU SAPI MURNI DI SURABAYA (STUDI KASUS MILKY POUCH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)Surabaya is one of the city in Indonesia that has an attention in fostering new entrepreneurs, especially for students. At Universitas Pelita Harapan Surabaya there are several outputs of students’ entrepreneurship such ... -
ANALISIS CONSUMER’S BUYING BEHAVIOR PADA TOKO TRADISIONAL MELALUI SERVQUAL, KEPERCAYAAN DAN EMOTIONAL BRANDING (STUDI KASUS PADA TOKO TULUS HARAPAN SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)The presence of modern retail's growing lead threatened to existence of traditional stores in Surabaya. However, it is evident that there are still many traditional stores are able to survive amid the phenomenon, with ... -
PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)PT Telkomsel is a market leader in this industry that has many competitors. With the increasing number of existing competitors, in this research will be observed that how Telkomsel as a market leader can defend its ... -
AN ANALYSIS ON THE EFFECTS OF HYPERMART’S LOYALTY PROGRAM ATTRIBUTES ON STORE SATISFACTION AND LOYALTY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-09)The retail industry is the second largest sector that contributes to Indonesia’s GDP and employment (Bank Indonesia, 2007). Hypermart is one of the many hypermarkets that compete in the retail industry. To compete with ... -
HUBUNGAN REWARD MANAGEMENT SYSTEM TERHADAP MOTIVATION DALAM MENINGKATKAN ORGANIZATION COMMITMENT DI KARYAWAN UNIVERSITAS PELITA HARAPAN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)Persaingan dalam bidang tenaga kerja membuat organisasi atau perusahaan untuk mengembangkan para pekerja atau karyawan untu dapat memberikan kontribusi untuk bersaing dalam dunia bisnis. Dengan kebutuhan akan pendidikan, ... -
THE RELATIONSHIP OF COMPANY DESCRIPTIVES AND CSR DISCLOSURE OF PUBLICLY-LISTED MANUFACTURING COMPANIES IN INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-15)The manufacturing industry is one of the major industries that have been attentive in issues on corporate social responsibility (CSR) and sustainable development. This research was designed to examine the relationship ... -
EFFECT OF SERVICE QUALITY OF PT. XL AXIATA TBK TOWARDS CUSTOMER SATISFACTION TO IMPROVE CUSTOMER LOYALTY IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-09)Telecommunications has been developing since past few decades. In Indonesia, there was a significant increase in the number of mobile phone users. This increase has led to more competition among telecommunications provider ... -
ANALYSIS OF CUSTOMER LOYALTY INFLUENCING FACTORS BASED ON CUSTOMER TYPES ON AQUA BOTTLED WATER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)Having a sustainable competitive advantage is important for a company to survive in the current business environment. Customer loyalty is viewed as one of the main tools to create sustainable competitive advantage. This ... -
PENGARUH KEPERCAYAAN, KUALITAS LAYANAN, NILAI KONSUMEN (NILAI FUNGSIONAL DAN NILAI EMOSIONAL) TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA INTERNET BANKING BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-16)Globalization causes business competition become more competitive and the use of technology becomes a mean to help company in winning the competition. Banking industry is one of the companies that faced the effect ... -
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)Surabaya as the second biggest city in Indonesia, has been rapidly development and there is no exception either for service or manufacturing companies. This foundation conducted a study to test the effect of brand experiences, ... -
THE INFLUENCE OF SOCIAL MEDIA AND ENGAGEMENT ON BRAND ENGAGEMENT AND WORD OF MOUTH OF AIRASIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-01)Since its rapid growth within, Word of Mouth occurs all the time with Social Media. Social Media defined to be genuine conversation of people in mutual interest. Word of Mouth in the business is vocal aspect in brand ... -
THE EFFECT OF WORK ENVIRONMENT AND JOB MOTIVATION ON JOB SATISFACTION AND JOB PERFORMANCE IN PT. X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-08)In the current business environment, the concern of the companies is not only focusing on the products or services produced, but the companies also concern about the employees because it is believed that by focusing also ...