Repository UPH Surabaya: Recent submissions
Now showing items 1381-1400 of 1890
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THE INFLUENCE OF DEVIDEND PREMIUMS ON DEVIDEND PAYMENT DECISION FOR LISTED MANUFACTURING COMPANIES IN INDONESIA STOCK EXCHANGE (2001-20100
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-07)This reseacrh is aimed to investigate whether managers tend to pay the dividend based on the dividend premium or not. The dividend catering theory argues that the decision to pay devidend is driven by investors demand. ... -
THE EFFECT OF SALESPERSON ATTRIBUTES AND PRICING STRATEGIES ON CONSUMER BUYING DECISION IN MATAHARI DEPARTMENT STORE CITY OF TOMORROW SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)Understanding consumer buying decision and influencing consumer in the stage of the buying process are critical for a successful retailing strategy. In Indonesia, major concerns regarding retailers’ attempt to influence ... -
ANALISIS PERBEDAAN BRAND IMAGE TERHADAP MASYARAKAT BERPENDAPATAN MIDDLE UP VS MIDDLE LOW DI SURABAYA (STUDI KASUS BOYBAND SMASH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-04-27)This study aimed to determine whether there are differences in tastes of the public regarding the brand image of boyband Smash based on income. The samples used in this study is the city of Surabaya to know about the ... -
EMPLOYEES’ PERCEPTIONS ON ORGANIZATIONAL SUPPORT AND AFFECTIVE COMMITMENT TOWARD TURNOVER INTENTION: THE CASE OF TOKO EMAS HARAPAN
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-16)To achieve better performance, organizations should be able to utilize its resources including maximizing the human resource. One of the problems faced by organizations in relation with human resource is high turnover ... -
THE INFLUENCE OF BRAND ASSOCIATION AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY OF AIR ASIA IN SURABAYA YOUNGSTER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-11)Transportation has become inseparable utility that help people moving from one place to others, especially airplane that allow people to travel to faraway places easily and efficiently. Along the time, the growth of airline ... -
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ... -
ANALISIS PENGARUH SOCIAL MEDIA COMMUNICATION TERHADAP CONSUMER BEHAVIOUR MELALUI CONSUMER MINDSET KERIPIK MAICIH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)Teknologi yang semakin maju membawa banyak orang semakin menemukan cara baru kemungkinan untuk berkomunikas, terutama yang ditawarkan oleh internet. Melalui internet cara berkomunikasi individu, organisasi dan seluruh ... -
PENGARUH SERVICE QUALITY, PRICE, WORD OF MOUTH DALAM MEMBANGUN WILLINGNESS TO BUY DAN BUYING DECISION PENGGUNA JASA SAVIOR EVENTS ORGANIZER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)Savior Event Organizer is a service company that provides service to handle all the needs in the framework of the implementation of a specific event be it a wedding, gathering and so on. Event Organizer Savior tried merging ... -
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ... -
ANALISIS PENGARUH UTILITARIAN SHOPPING VALUE DAN HEDONIC SHOPPPING VALUE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION MATAHARI DEPARTMENT STORE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)Indoensia is a country that has a large population with per capita income of Indonesia's population continues to increase resulting in increased purchasing power, which in turn impact the growth of retail industry in the ... -
ANALISIS PENGARUH CUSTOMER SATISFACTION, TRUST DAN SWITCHING BARRIER TERHADAP CUSTOMER LOYALTY PENGGUNA TELKOMSEL FLASH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)Development of high technology and globalization has carrying a tremendous impact for many people in the world. The rapid exchanges of information, development of information technology is increasingly rapidly, causing ... -
ANALISIS PENGARUH CONSUMER PREFERENCE MELALUI BRAND VALUE DAN PENGARUH PRODUCT INNOVATION MELALUI BRAND LUXURY TERHADAP WILLINGNESS TO PAY A PREMIUM PRODUK LOUIS VUITTON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Louis Vuitton, the fashion retailer owned by LVMH Group, is a leader of luxury goods brands in the world that is familiar to the lovers, has a strong and dynamic growth since it has been established in 1987. As a luxury ... -
ANALISIS PENGARUH CELEBRITY ENDORSER'S CRITERIA TERHADAP BRAND IMAGE PADA PRODUK CLEAR COMPLETE SOFT CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-13)At the present, many large companies are trying to grab their market share lead to increasing competition in every industry, especially toiletries industry. In Indonesia alone there are three major companies that compete ... -
FACTORS THAT INFLUENCE INTENTION AND DECISION TO PURCHASE CHICKEN PRODUCT AT A&W RESTAURANT CITO, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Food and Beverage industry had been growing in a rapid pace at Indonesia. Data stated from Food and Beverage Companies Association of Indonesia (GAPMMIN) shows that the nation growth of food and beverage industry in the ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI NASABAH DI BANK MANDIRI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)The development of the business competition is very fast and be competitive, start from automotive business, electronic business, and not the exception in the world of banking, competition between banks often increasing from ... -
The Influence of Consumers’ Buying Tendencies and Shopping Values toward Shopping Experience Satisfaction at Pasar Atom Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Despite the rapid development of shopping malls in Surabaya, Pasar Atom still thrives as one of the most crowded shopping places. This encouraged the researcher to identify the reason for Pasar Atom’s success. The researcher ... -
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE TOWARDS BRAND PERSONALITY AND INTENTION TO PURCHASE ZARA PRODUCTS IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)Companies all over the world are exploring foreign markets for business expansion. With globalization, consumers are presented with a greater array of product choices. Potential product selection includes a higher ... -
Pengaruh Community Building, Overall Satisfaction, dan Switching Barriers terhadap Repurchase Intention tiket Air Asia di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Surabaya is the second largest city in Indonesia, with the development of industries that thrive many companies are starting to get attention from the public and trying to attract buying interest from the public. This ... -
ANALISIS PENGARUH PRODUCT IMAGE, WORD OF MOUTH, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH LOKAL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)Indonesia is a rich country and turn Indonesia into an agrarian country, where the majority of Indonesia's population earns a meager living as a fruit farmer. One of the results is the fruit plantation in Indonesia. This ... -
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN IMAGODE CLAY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)Focus of the company is doesn’t only a quality of the product, either how to get the consumer satisfaction with the service given. The basic problem of this research is the importance of a quality service to consumer ...